Having a well-defined strategy is something that can save your image and your business, which is why many people tend to hire marketing and branding consultants. If you are interested in hiring a consultant to help you out, you might want to check out BrandQuest. There are also other things to consider, and they will be discussed in this article.
- Targeting your demographic deeper
Often, the B2B marketers will take the ‘spray and pray’ approach when they are targeting their demographic, and this can be a huge waste of money. To fix this, you need to narrow down the audience you are targeting with hyper-targeting. If you want an example, even if it is not a B2B company, Lululemon will show you how it is done.
Create a plan and follow it through to the end
The marketing team they have even created personas for both female and male customers they are targeting. While, at first, you might consider it silly creating fake personas for your marketing, this is something that has shown the best results. Psychologically, customers have proven to resonate more with the fake personas than with no personas at all.
- Feedback is very important
One thing that many have done wrong is not getting the customer feedback by researching and surveying their audience. Keep in mind that getting feedback from your targeted audience is something that should not be seen as an option, but rather as a necessity.
The B2B strategy is driven by data over anything else, and if you can’t understand your audience fully, the marketing strategy you give is as good as the one you would have guessed. One of the best ways to get the feedback you want is by employing a survey process with the marketing methods. You can learn more about this at B2B marketing strategy Sydney by BrandQuest.
- Extend your funnel
The difference between B2C strategies and the B2B marketing strategies is that the time one user will take to go from prospect to the lead customer will take much longer. This happens for many reasons, such as budget approval takes longer, buy-in is needed from the higher-ups, product or service education takes more time.
Make sure you know what your goal is
- Explainer videos are useful
While many of you probably click away when you see a random video explaining something you do not care about, imagine if you had a fun and informative video about the products you do care about? There was an eMarketer study that found that the B2B buyers said that the video, among three other useful tools, was said to be the best for information and engagement.
- Goals and milestones
As you should already know having goals is very important, but having milestones is even more important. Think of the goals you have as the final destination on your journey, while the milestones will be seen as the steps you have to take to reach that destination.
This seems quite simple, but more often than not, marketers tend to forget how important this is. You should start by going over your marketing goals and trying to discover the simplest and easiest way to reach the end with the milestones.
Go over every step, and try not to miss anything in between. It is very important that you have your goal in front of you, but that does not mean that you should ignore all the other things that are included in the marketing strategy. Know your audience and give them what they want and what they deserve.